Upgrading Your LinkedIn Account
In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I wanted so badly for it…
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Layoffs Threaten Law Firm Partners
A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? According to the article (as well…
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Real lawyers don’t have to blog, but increasingly their clients do….
Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients also have blogs…and dozens of…
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Brand Strategy | CMO | Communications | Facebook | Professional Development | Social Media | Social Networking | Twitter
Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much?…
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Brand Strategy | Facebook | Public Relations | Reputation Management | Social Networking | social.lawyers
FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?
As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a businessperson with a wide circle of friends on Facebook to post…
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Why law firms fail to hit the proverbial Social Media Ball out of the park.
A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements…
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Do It Yourself Search Optimization | Part II
for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic search exposure. No technical skill required. (Part I Here) This post…
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Business of law | Law Firm Administration | Law firm culture | Online Tools | Opinion | Semantic Web | Technology | Web 3.0
TURN OFF YOUR IPAD? | How digital natives COULD impact the future of the legal profession
Boarding a flight between Montreal and Miami yesterday I overheard a mother tell her son, who looked no more than 3-years-old, “Turn off your iPad.” She suggested, gently, that he take a nap until we…
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I’m Too Busy for Social Media | 10 Tips
If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to Lucille Ball) Today, everybody is busy, right? Or maybe not and…
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Tech Lexicon: Most confusing terms of the decade
This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even…