Facebook Friday
by virtualmarketingofficer FACEBOOK Friday? What’s that? Well, it’s kind of like a “jeans day.” Remember them? Facebook Fridays can be once a month or once a week. You choose. Employees still have to do their…
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Is Social Networking Mission Critical For You?
by virtualmarketingofficer Online “social” networking isn’t the big mystery that some people think it is. It has the same elements of networking that have held up since the beginning of time. In fact, if I…
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Can a social media policy be too restrictive?
by virtualmarketingofficer A law firm administrator contacted me asking for feedback on the social media policy their firm had drafted. The administrator had pulled ideas from the Web, and was considering the addition of an…
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A blog without Categories? What’s up with that?
by virtualmarketingofficer I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories….
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Blogging for business development vs. market promotion
by virtualmarketingofficer Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve. I mean, a blog is…
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Mining Existing Content for the Social Web
by virtualmarketingofficer Law firm markerters, this one’s for you! Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a…
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How Important are Law Firm Business Cards?
by virtualmarketingofficer I’m usually blogging about the online world where a “calling card” is a digital footprint found in a Google search or a profile on a social networking site. Today, however, we’re taking a…
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Best Practices | Communications | Marketing Policy | Social Computing | Social Media Policy | Web 2.0
Strategic Social Media for Law Firms
by virtualmarketingofficer Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet). So marketing needs to find out what employees…
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Take the Test. Should you network online?
by virtualmarketingofficer Seriously, get out a pen and piece of paper (or cut and paste this list into a document) and TAKE THE TEST: twenty-five questions to help you determine whether you should invest your…
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Lawyers on the Ledge
by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I believe membership only sites such as Martindale Hubbell’s Connected, Legal On…