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  • Business Development | Marketing | Social Networking

    Will Online Networking Expedite the Development of Rainmakers?

    ByJayne Navarre May 27, 2009April 11, 2026

    by virtualmarketingofficer I asked Mike O’Horo, of Sales Results Inc. if he thought social networking online will expedite the development of young professionals into rainmakers. His response was so on point that I would be…

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  • Law Firm Administration | Social Media Policy | Social Networking

    To Block or Not to Block the Social Web at Work.

    ByJayne Navarre May 25, 2009April 11, 2026

    by virtualmarketingofficer Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?  If your…

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  • Best Practices | Social Networking

    Facebook Friday

    ByJayne Navarre May 22, 2009April 11, 2026

    by virtualmarketingofficer FACEBOOK Friday? What’s that? Well, it’s kind of like a “jeans day.” Remember them? Facebook Fridays can be once a month or once a week. You choose. Employees still have to do their…

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  • Marketing

    Is Social Networking Mission Critical For You?

    ByJayne Navarre May 13, 2009April 11, 2026

    by virtualmarketingofficer Online “social” networking isn’t the big mystery that some people think it is. It has the same elements of networking that have held up since the beginning of time. In fact, if I…

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  • Best Practices | Law Firm Administration | Social Media Policy

    Can a social media policy be too restrictive?

    ByJayne Navarre May 4, 2009April 11, 2026

    by virtualmarketingofficer A law firm administrator contacted me asking for feedback on the social media policy their firm had drafted. The administrator had pulled ideas from the Web, and was considering the addition of an…

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  • Blogging | Marketing | Web sites

    A blog without Categories? What’s up with that?

    ByJayne Navarre May 1, 2009April 11, 2026

    by virtualmarketingofficer I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories….

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  • Blogging | Business Development | Communications | Web 2.0

    Blogging for business development vs. market promotion

    ByJayne Navarre April 29, 2009April 11, 2026

    by virtualmarketingofficer Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve. I mean, a blog is…

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  • Best Practices | Communications | Ideas | Referrals | Social Computing | Web 2.0

    Mining Existing Content for the Social Web

    ByJayne Navarre April 22, 2009April 11, 2026

    by virtualmarketingofficer Law firm markerters, this one’s for you! Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a…

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  • Business Development | Business of law | Communications | Ideas | Marketing

    How Important are Law Firm Business Cards?

    ByJayne Navarre April 15, 2009April 11, 2026

    by virtualmarketingofficer I’m usually blogging about the online world where a “calling card” is a digital footprint found in a Google search or a profile on a social networking site. Today, however, we’re taking a…

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  • Best Practices | Communications | Marketing Policy | Social Computing | Social Media Policy | Web 2.0

    Strategic Social Media for Law Firms

    ByJayne Navarre April 14, 2009April 11, 2026

    by virtualmarketingofficer Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet).  So marketing needs to find out what employees…

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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