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  • Best Practices | Business of law | CMO | Ideas | Social Media | Social Media Policy

    Managing Social Media in Your Law Firm | The Next Big Thing

    ByJayne Navarre December 13, 2010April 11, 2026

    We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms about their “plans” for using social media. Their response: “What plans?”…

    Read More Managing Social Media in Your Law Firm | The Next Big ThingContinue

  • Best Practices | Marketing Communications | Social Media | Twitter

    Law Firm Twitter Accounts

    ByJayne Navarre November 29, 2010April 11, 2026

    There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested…

    Read More Law Firm Twitter AccountsContinue

  • Business of law | Facebook | Facebook Friday | News | Social Media Policy

    Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB

    ByJayne Navarre November 10, 2010April 11, 2026

    Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that…

    Read More Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRBContinue

  • Business Development | Facebook | Social Networking | Social Web

    The Social Network | The Movie

    ByJayne Navarre October 30, 2010April 11, 2026

    The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While…

    Read More The Social Network | The MovieContinue

  • CMO | Communications | Marketing Communications | Social Media | Social Web | Web 2.0

    Does your law firm need a “social agency?”

    ByJayne Navarre October 7, 2010April 11, 2026

    As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire…

    Read More Does your law firm need a “social agency?”Continue

  • Best Practices | Marketing Communications | Social Web | social.lawyers | Web 2.0

    About social.lawyers: Transforming Business Development – Excerpt From the Book

    ByJayne Navarre September 27, 2010April 11, 2026

    I’m excited to share with readers of the Virtual Marketing Officer blog a short excerpt about creating an effective profile on LinkedIn taken from one chapter of my new book, social.lawyers: Transforming Business Development, (by…

    Read More About social.lawyers: Transforming Business Development – Excerpt From the BookContinue

  • Best Practices | News | Online Tools | Social Media | Social Networking | Social Web

    Social Media Black-outs and brown-outs: Are we getting burnt out?

    ByJayne Navarre September 15, 2010April 11, 2026

    Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online…

    Read More Social Media Black-outs and brown-outs: Are we getting burnt out?Continue

  • Best Practices | Privacy | Reputation Management | Social Computing | Twitter

    Twitter Post Exposes Paris.

    ByJayne Navarre September 3, 2010April 11, 2026

    A photograph— which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote: “Love My New Chanel Purse I Got Today ” That purse appears to…

    Read More Twitter Post Exposes Paris.Continue

  • Ideas | Technology | Web 3.0

    The Semantic Web: Fantastic and a bit scary

    ByJayne Navarre September 2, 2010April 11, 2026

    The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data…

    Read More The Semantic Web: Fantastic and a bit scaryContinue

  • Best Practices | Business Development | Communications | Social Web

    Generational Differences: Is Social Media Distracting Lawyers?

    ByJayne Navarre August 20, 2010April 11, 2026

    A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular emphasis was placed upon evidence that while it may be more…

    Read More Generational Differences: Is Social Media Distracting Lawyers?Continue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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Social.lawyers: THE BOOK

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