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Category: Communications

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Update: In-House Counsel Lawyers Social Media Use Grows

    Update: In-House Counsel Lawyers Social Media Use Grows

    January 30, 2012

    Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…

  • Holiday eCards, law firms, lawyers and one person’s opinion

    Holiday eCards, law firms, lawyers and one person’s opinion

    December 13, 2011

    Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real…

  • info@yourlawfirm.com | Is it working?

    info@yourlawfirm.com | Is it working?

    November 18, 2011

    How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B…

  • Law Firm Management Ideas | The Benevolent Dictator

    Law Firm Management Ideas | The Benevolent Dictator

    August 22, 2011

    Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I…

  • Social Media Secrets Revealed.

    Social Media Secrets Revealed.

    June 20, 2011

    Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too…

  • Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

    Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

    June 6, 2011

    The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I…

  • The Elevator Speech Updated | Small Message, Big Impact

    The Elevator Speech Updated | Small Message, Big Impact

    May 27, 2011

    Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for…

  • Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

    Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

    March 10, 2011

    Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across…

  • Navigating The Social Web | A Very Large Marketplace

    Navigating The Social Web | A Very Large Marketplace

    January 3, 2011

    In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging…

  • Does your law firm need a “social agency?”

    Does your law firm need a “social agency?”

    October 7, 2010

    As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…

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