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The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…
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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and…
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Law Firm Branding: Hocus Pocus or Results?
Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994.…
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Amazon: The Disney of Delivery
Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
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Fear of Facebook Part III : Fan Pages for Law Firms?
“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead,…
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The VMO Checklist. 25 Practical Moves for Social Computing.
This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in…
Category: Brand Strategy
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