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  • Best Practices | Business of law | CMO | Marketing | Social Computing

    Stay Tuned…Marketing Partners Forum (#MPF)

    ByJayne Navarre January 13, 2010April 11, 2026

    by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the…

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  • Best Practices | Facebook Friday | Online Tools | Search

    WARNING: New Facebook Privacy Settings Need Your Attention Now!

    ByJayne Navarre December 14, 2009April 11, 2026

    by virtualmarketingofficer Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to…

    Read More WARNING: New Facebook Privacy Settings Need Your Attention Now!Continue

  • Best Practices | Ideas | Marketing

    Pictures worth a thousand words. Presentation Ideas.

    ByJayne Navarre December 1, 2009April 11, 2026

    by virtualmarketingofficer I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a few areas, but I  can’t resist giving a shout-out…

    Read More Pictures worth a thousand words. Presentation Ideas.Continue

  • Best Practices | CMO | Marketing | Referrals | Social Computing | Social Networking

    Is Social Networking right for me?

    ByJayne Navarre November 16, 2009April 11, 2026

    by virtualmarketingofficer I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company…

    Read More Is Social Networking right for me?Continue

  • Best Practices | Online Tools | Search

    Searching for a better search? 5 easy steps: search, save time and get targeted results.

    ByJayne Navarre November 9, 2009April 11, 2026

    by virtualmarketingofficer You probably rely heavily on the Internet to do business related research.  Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise…

    Read More Searching for a better search? 5 easy steps: search, save time and get targeted results.Continue

  • Best Practices | Clients

    Is alternative billing enough to differentiate your law firm in this competitive business market?

    ByJayne Navarre October 26, 2009April 11, 2026

    by virtualmarketingofficer Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun competing on price—adopting…

    Read More Is alternative billing enough to differentiate your law firm in this competitive business market?Continue

  • Best Practices | Ideas | Online Tools | Twitter

    Twitter for Lawyers: Building Business Relationships

    ByJayne Navarre October 13, 2009April 11, 2026

    by virtualmarketingofficer Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter.  I’d like to introduce you to my new role model, Dan Churchill @netbizdan.  Dan is…

    Read More Twitter for Lawyers: Building Business RelationshipsContinue

  • Best Practices | Marketing | Online Tools | Strategy

    B-to-B Marketing Fundamentals Don’t Change (Short)

    ByJayne Navarre September 27, 2009April 11, 2026

    by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of…

    Read More B-to-B Marketing Fundamentals Don’t Change (Short)Continue

  • Best Practices | Blogging | Ideas | Online Tools | Social Networking

    Blog Smarter. Write Media Rich Emails. Try Zemanta

    ByJayne Navarre September 24, 2009April 11, 2026

    by virtualmarketingofficer I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and…

    Read More Blog Smarter. Write Media Rich Emails. Try ZemantaContinue

  • Best Practices | Business of law | Facebook Friday | Social Media Policy | Social Networking

    FACEBOOK: FOR BUSINESS

    ByJayne Navarre September 14, 2009April 11, 2026

    by virtualmarketingofficer Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re…

    Read More FACEBOOK: FOR BUSINESSContinue

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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