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Category: Best Practices

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Liablity in Social Media

    Liablity in Social Media

    September 13, 2009

    by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include:…

  • LinkedIn is the Greatest Directory Ever

    LinkedIn is the Greatest Directory Ever

    September 9, 2009

    by virtualmarketingofficer Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However,…

  • Making a Sticky Social Media Policy

    Making a Sticky Social Media Policy

    August 17, 2009

    by virtualmarketingofficer Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone…

  • Principles of the Social Web – Let them guide you.

    Principles of the Social Web – Let them guide you.

    July 27, 2009

    by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…

  • What is the price for a loyal client?

    What is the price for a loyal client?

    July 16, 2009

    by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…

  • Online Organization: My Top 10 (Free) Tools I Can’t Live Without

    Online Organization: My Top 10 (Free) Tools I Can’t Live Without

    July 7, 2009

    by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy,  the good…

  • How to Structure a Social Media Plan

    How to Structure a Social Media Plan

    June 30, 2009

    by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting…

  • Social Networking- Successful Training for Lawyers

    Social Networking- Successful Training for Lawyers

    June 16, 2009

    by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new…

  • Facebook Friday – Fast Facts On UserNames

    Facebook Friday – Fast Facts On UserNames

    June 12, 2009

    by virtualmarketingofficer What’s in a name? A lot. At least on June 13th starting at 12:01 a.m. (EDT).  Why?  Facebook is hosting a name…

  • Facebook Friday

    Facebook Friday

    May 22, 2009

    by virtualmarketingofficer FACEBOOK Friday? What’s that? Well, it’s kind of like a “jeans day.” Remember them? Facebook Fridays can be once a month or…

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