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Law Firm Cross-selling: The Art of Listening.
Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and…
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Alternate Fee Agreements Meet Process Improvement
Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had…
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Social Web “consumption, familiarity and use” by in-house lawyers: survey released
As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…
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Too Busy For Marketing? Tap Into Your Social Web Communities.
Who has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the…
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Amazon: The Disney of Delivery
Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
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Fear of Facebook: Part II: How to use Facebook privacy settings
Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you…
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Fear of Facebook? You decide.
“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is…
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Build a Blog – Build a Law Practice: One Lawyer’s Journey
It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…
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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12…
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