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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • You survived the recession, but your [law] blog is in foreclosure.

    You survived the recession, but your [law] blog is in foreclosure.

    October 9, 2012

    There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…

  • Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively

    Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively

    September 18, 2012

    On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on…

  • Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

    Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

    August 22, 2012

    Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…

  • FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

    FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

    August 16, 2012

    As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a…

  • Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

    Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

    July 27, 2012

    If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…

  • Why law firms fail to hit the proverbial Social Media Ball out of the park.

    Why law firms fail to hit the proverbial Social Media Ball out of the park.

    July 11, 2012

    A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…

  • Do It Yourself Search Optimization | Part II

    Do It Yourself Search Optimization | Part II

    June 25, 2012

    for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic…

  • Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    June 14, 2012

    Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when…

  • Collaboration will be the next decade’s imperative

    Collaboration will be the next decade’s imperative

    May 31, 2012

    There are two very important words law firms need to talk about, right now, today—collaboration and competition (1) “Collaboration will be the next decade’s…

  • Crack the Code: What The Apple Store can teach law firms about sales and service

    Crack the Code: What The Apple Store can teach law firms about sales and service

    May 21, 2012

    The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors…

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VirtualMarketingOfficer Blog

The Virtual Marketing Officer Blog helps lawyers and law firms develop sound marketing skills for growing their practice.

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