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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

    Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

    July 12, 2013

    Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from…

  • “Content is where the real money will be made” ~ Bill Gates (1996)

    “Content is where the real money will be made” ~ Bill Gates (1996)

    June 13, 2013

    “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…

  • Understanding marketing, business development and client development | Circus Style…

    Understanding marketing, business development and client development | Circus Style…

    March 12, 2013

    What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…

  • Social Seating | A ticket to business opportunities

    Social Seating | A ticket to business opportunities

    March 1, 2013

    Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that…

  • Pep talk: throwing and catching in the major leagues…

    Pep talk: throwing and catching in the major leagues…

    February 14, 2013

    It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…

  • Upgrading Your LinkedIn Account

    Upgrading Your LinkedIn Account

    January 16, 2013

    In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round…

  • Layoffs Threaten Law Firm Partners

    Layoffs Threaten Law Firm Partners

    January 8, 2013

    A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was…

  • Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!

    Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!

    December 11, 2012

    Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is…

  • Prime addresse$, billable hour$ and cross-$elling are DEAD

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    October 29, 2012

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…

  • Real lawyers don’t have to blog, but increasingly their clients do….

    Real lawyers don’t have to blog, but increasingly their clients do….

    October 15, 2012

    Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…

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VirtualMarketingOfficer Blog

The Virtual Marketing Officer Blog helps lawyers and law firms develop sound marketing skills for growing their practice.

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Jayne Navarre, Inc.
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