There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more than we would like to admit, [law firm/lawyer/anybody] blogs are increasingly…
On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on news stories. Facebook? Exclusively? Really? This new Facebook system for online…
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much?…
As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a businessperson with a wide circle of friends on Facebook to post…
If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior in that age group tends toward the classification known as “Critics;”…
A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements…
for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic search exposure. No technical skill required. (Part I Here) This post…
Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when there is so much free advice about SEO all over the…
There are two very important words law firms need to talk about, right now, today—collaboration and competition (1) “Collaboration will be the next decade’s imperative,“ Jeff Day, Senior Manager of Strategy and Planning at Cisco…
The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets…
