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Jayne Navarre

Jayne Navarre

Marketing and business development consultant to professional service industries.

Ethics, News, Opinion, Social MediaDecember 11, 2012<July 19, 2013

Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!

Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is…

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Brand Strategy, Business Development, Business of law, Law Firm Administration, Law Firm CMO, Law Firm Communications, Social MediaOctober 29, 2012<October 28, 2012

Prime addresse$, billable hour$ and cross-$elling are DEAD

The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…

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Blog Tips, Client Service, Law Firm Communications, Marketing CommunicationsOctober 15, 2012<October 15, 2012

Real lawyers don’t have to blog, but increasingly their clients do….

Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…

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Blog Tips, Law Firm Communications, Social Media, social.lawyersOctober 9, 2012<October 9, 2012

You survived the recession, but your [law] blog is in foreclosure.

There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…

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Facebook, Law Firm Communications, News, Opinion, Public Relations, Social Networking, Web sitesSeptember 18, 2012<September 18, 2012

Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively

On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on…

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Brand Strategy, Facebook, Law Firm CMO, Law Firm Communications, Professional Development, Social Media, Social Networking, TwitterAugust 22, 2012<August 22, 2012

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…

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Brand Strategy, Facebook, Public Relations, Reputation Management, Social Networking, social.lawyersAugust 16, 2012<August 16, 2012

FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a…

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How-To, Law Firm CMO, Marketing Communications, Social Business for Lawyers, Social MediaJuly 27, 2012<September 5, 2014

Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…

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Brand Strategy, Law Firm CMO, Law Firm Communications, Opinion, Social MediaJuly 11, 2012<July 12, 2012

Why law firms fail to hit the proverbial Social Media Ball out of the park.

A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…

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SEO Tips for Wordpress
Blog Tips, How-To, Marketing Communications, Online Tools, Web sitesJune 25, 2012<March 15, 2016

Do It Yourself Search Optimization | Part II

Part II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers…

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