How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Social Media
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
byWhile teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
Blogs Are Social Media. (Law) Bloggers Should Be More Social.
byOkay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…
Social media is NOT getting any easier | CRACKING THE CODE
byDiscouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at…
Pep talk: throwing and catching in the major leagues…
byIt is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!
byLast May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is…
You survived the recession, but your [law] blog is in foreclosure.
byThere’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
Why law firms fail to hit the proverbial Social Media Ball out of the park.
byA blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…
Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…
byIf you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a…