The Elevator Speech Updated | Small Message, Big Impact
byTerri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for…
Professional Development
Just Being Social | by Jay Strother for Legal Management March/April Edition
byIf you’re looking for the latest “buzz” about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother’s…
Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
byUnique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across…
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
byToday a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…
Tips on Finding “Tips” and other Tips for Using “Google Alerts”
byDo you use Google Alerts? They’re great, aren’t they? (If you don’t, go get a Google Account and start right now. There is a…
Social Media Black-outs and brown-outs: Are we getting burnt out?
bySomething other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on…
Doing a Raindance: The Legal Sales and Service Organization Conference 2010
byIf you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional,…
Stay Tuned…Marketing Partners Forum (#MPF)
byJust a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s…
LMA Quick Start Social Media Reading List
byI’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland….
The Disconnect Between Approved Budgets and Spent Dollars
byThis post explores the inefficiencies of budgeting and implementing marketing tactics.