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Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Blogging for business development vs. market promotion

    Blogging for business development vs. market promotion

    April 29, 2009

    by virtualmarketingofficer Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the…

  • Mining Existing Content for the Social Web

    Mining Existing Content for the Social Web

    April 22, 2009

    by virtualmarketingofficer Law firm markerters, this one’s for you! Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier.…

  • How Important are Law Firm Business Cards?

    How Important are Law Firm Business Cards?

    April 15, 2009

    by virtualmarketingofficer I’m usually blogging about the online world where a “calling card” is a digital footprint found in a Google search or a…

  • Strategic Social Media for Law Firms

    Strategic Social Media for Law Firms

    April 14, 2009

    by virtualmarketingofficer Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if…

  • Take the Test. Should you network online?

    Take the Test. Should you network online?

    April 7, 2009

    by virtualmarketingofficer Seriously, get out a pen and piece of paper (or cut and paste this list into a document) and TAKE THE TEST:…

  • Lawyers on the Ledge

    Lawyers on the Ledge

    April 6, 2009

    by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I…

  • LMA09/Jayne Navarre

    LMA09/Jayne Navarre

    April 4, 2009

    by virtualmarketingofficer Jayne Navarre, owner of legal marketing consulting firm LawGravity, summed up from the LMA Conference why some law firms tend to have…

  • LMA Quick Start Social Media Reading List

    LMA Quick Start Social Media Reading List

    March 31, 2009

    by virtualmarketingofficer I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National…

  • Take a dip with your clients, their clients, their friends, and YOUR referral sources.

    Take a dip with your clients, their clients, their friends, and YOUR referral sources.

    March 24, 2009

    by virtualmarketingofficer Get out of that air-conditioned cabana. Take a dip with your clients, their clients, friends of your client’s clients, and YOUR referral…

  • Did I mention that the buyer is changing?

    Did I mention that the buyer is changing?

    March 23, 2009

    by virtualmarketingofficer Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the…

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