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Who should WEB 2.0?
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone…
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20 things law firms need to have in their social media guidelines.
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience.…
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What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More…
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Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my…
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Web Site Renovations – Part II
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just…
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Web Site Renovations vs. Extreme Law Firm Makeover
by virtualmarketingofficer More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a…
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Land the Position You WANT
by virtualmarketingofficer The Legal Marketing Association, Southeast Chapter, Miami City Group recently hosted Roberta Montafia and Linda Hazelton for a panel discussion on professional…
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What Do Law Firms Really Need From their CMO?
by virtualmarketingofficer What do law firms need from the CMO? The answer is contained in this one simple statement. The CMO is the voice…
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