Law Firm Cross-selling: The Art of Listening.
byNothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
Business Development
Doing a Raindance: The Legal Sales and Service Organization Conference 2010
byIf you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional,…
Too Busy For Marketing? Tap Into Your Social Web Communities.
byWho has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the…
Fear of Facebook? You decide.
by“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is…
Build a Blog – Build a Law Practice: One Lawyer’s Journey
byIt’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…
Do What Pleases You: The Ultimate Marketing Plan (Process)
byIt’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
Is Social Networking right for me?
byI knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on…
Twitter for Lawyers: Building Business Relationships
byImage by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter. I’d like to introduce you to…
B-to-B Marketing Fundamentals Don't Change (Short)
by2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual…