Social media is NOT getting any easier | CRACKING THE CODE
byDiscouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at…
Social Media
Pep talk: throwing and catching in the major leagues…
byIt is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!
byLast May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is…
Prime addresse$, billable hour$ and cross-$elling are DEAD
byThe Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
You survived the recession, but your [law] blog is in foreclosure.
byThere’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
byLast week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Why law firms fail to hit the proverbial Social Media Ball out of the park.
byA blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…
Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?
byMost social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly…
Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…
byIf you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a…