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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12…
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Do What Pleases You: The Ultimate Marketing Plan (Process)
by virtualmarketingofficer It’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and…
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Social Touchpoints for Your 2010 Marketing Plans
by virtualmarketingofficer Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business…
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Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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Taking Care of Business –Social Networking Style
by virtualmarketingofficer If you are still questioning the effectiveness or the role of social networks in “real” business transactions, just ask some of the…
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Will Online Networking Expedite the Development of Rainmakers?
by virtualmarketingofficer I asked Mike O’Horo, of Sales Results Inc. if he thought social networking online will expedite the development of young professionals into…
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Blogging for business development vs. market promotion
by virtualmarketingofficer Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the…
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How Important are Law Firm Business Cards?
by virtualmarketingofficer I’m usually blogging about the online world where a “calling card” is a digital footprint found in a Google search or a…
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What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More…
Category: Business Development
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