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    Law Firm Cross-selling: The Art of Listening.

    ByJayne Navarre July 6, 2010April 11, 2026

    Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that I have failed to communicate clearly or manage my own expectations….

    Read More Law Firm Cross-selling: The Art of Listening.Continue

  • Best Practices | Book Reviews | Brand Strategy | Client Service | Clients | Ideas

    What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos

    ByJayne Navarre June 18, 2010April 11, 2026

    In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and Purpose, is destined to be a classic Gen X must read…

    Read More What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO ZapposContinue

  • Best Practices | Business of law | Clients | Raindance 2010

    Alternate Fee Agreements Meet Process Improvement

    ByJayne Navarre June 5, 2010April 11, 2026

    Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had never heard of the phrase. I was sitting in the middle…

    Read More Alternate Fee Agreements Meet Process ImprovementContinue

  • Best Practices | Blog Tips | Business Development | Ideas | Law Firm CMO | Law Firm Communications | Online Tools | Social Web | social.lawyers | Web 2.0

    Social Web “consumption, familiarity and use” by in-house lawyers: survey released

    ByJayne Navarre May 21, 2010April 11, 2026

    As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on…

    Read More Social Web “consumption, familiarity and use” by in-house lawyers: survey releasedContinue

  • Best Practices | Clients | Ideas | Law Firm Communications | Marketing Communications | Social Networking | social.lawyers | Web 2.0

    Too Busy For Marketing? Tap Into Your Social Web Communities.

    ByJayne Navarre April 28, 2010April 11, 2026

    Who has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the time I devote to taking care of my clients-who deserve 100…

    Read More Too Busy For Marketing? Tap Into Your Social Web Communities.Continue

  • Best Practices | Brand Strategy | Business Development | Clients | CMO | Strategy

    Amazon: The Disney of Delivery

    ByJayne Navarre April 21, 2010April 11, 2026

    Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a…

    Read More Amazon: The Disney of DeliveryContinue

  • Best Practices | Facebook | Facebook Friday | Privacy

    Fear of Facebook: Part II: How to use Facebook privacy settings

    ByJayne Navarre March 28, 2010April 11, 2026

    Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain…

    Read More Fear of Facebook: Part II: How to use Facebook privacy settingsContinue

  • Best Practices | Business Development | Facebook | Facebook Friday | Marketing Communications | Privacy

    Fear of Facebook? You decide.

    ByJayne Navarre March 25, 2010April 11, 2026

    “Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is…

    Read More Fear of Facebook? You decide.Continue

  • Best Practices | Blogging | Business Development | Ideas | Web 2.0

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    ByJayne Navarre March 3, 2010April 11, 2026

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me;…

    Read More Build a Blog – Build a Law Practice: One Lawyer’s JourneyContinue

  • Best Practices | Business Development | CMO | Marketing

    How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    ByJayne Navarre January 17, 2010April 11, 2026

    by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club:…

    Read More How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum RecapContinue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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