Sixteen Sweet Facebook Tips
(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I…
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Best Practices | Brand Strategy | Business Development | Clients | Law Firm Administration | Law firm culture
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent…
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Best Practices | Business Development | Marketing Communications | Social Media | Social Networking | social.lawyers | Web 2.0
Content and Community | What I’m doing with social media in 2011
Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on…
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Managing Social Media in Your Law Firm | The Next Big Thing
We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms about their “plans” for using social media. Their response: “What plans?”…
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Law Firm Twitter Accounts
There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested…
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About social.lawyers: Transforming Business Development – Excerpt From the Book
I’m excited to share with readers of the Virtual Marketing Officer blog a short excerpt about creating an effective profile on LinkedIn taken from one chapter of my new book, social.lawyers: Transforming Business Development, (by…
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Social Media Black-outs and brown-outs: Are we getting burnt out?
Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online…
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Twitter Post Exposes Paris.
A photograph— which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote: “Love My New Chanel Purse I Got Today ” That purse appears to…
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Generational Differences: Is Social Media Distracting Lawyers?
A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular emphasis was placed upon evidence that while it may be more…
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How to Write a Blog Post: content ideas for lawyers who blog.
Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer…