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“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
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The Struggle For The Perfect Attorney Bio Page
In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
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Google and the ‘Right to Be Forgotten’ Doctrine
“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for…
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Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
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The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…
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Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
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Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
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Blogs Are Social Media. (Law) Bloggers Should Be More Social.
Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…
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Discovering Client Service
Why do law firms struggle with client satisfaction? Perhaps it is because often times the work a lawyer does has such terribly high stakes—results…
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The College of Law Practice Management Futures Conference
For Immediate Release The College of Law Practice Management Futures Conference Adopts a TED Talk Format Chicago, Illinois – August 19, 2013 – College…
Author: Jayne Navarre
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