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  • Business Development | Business of law | Friday Funnies | Ideas | Marketing Communications | Web sites

    Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

    ByJayne Navarre July 12, 2013April 11, 2026

    Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know…

    Read More Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.Continue

  • Brand Strategy | Business Development | Communications | Marketing Communications | Online Tools

    “Content is where the real money will be made” ~ Bill Gates (1996)

    ByJayne Navarre June 13, 2013April 11, 2026

    “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE…

    Read More “Content is where the real money will be made” ~ Bill Gates (1996)Continue

  • Business Development | Client Service | Marketing Communications

    Understanding marketing, business development and client development | Circus Style…

    ByJayne Navarre March 12, 2013April 11, 2026

    What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and consulting involve higher involvement and a longer process, especially for highly…

    Read More Understanding marketing, business development and client development | Circus Style…Continue

  • Business Development | Facebook | Facebook Friday | Ideas | LinkedIn | Social Networking | Technology | Travel | Twitter

    Social Seating | A ticket to business opportunities

    ByJayne Navarre March 1, 2013April 11, 2026

    Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that puts you face-to-face with the CEO of your law firm’s most…

    Read More Social Seating | A ticket to business opportunitiesContinue

  • Business Development | Marketing Communications | Social Media | social.lawyers

    Pep talk: throwing and catching in the major leagues…

    ByJayne Navarre February 14, 2013April 11, 2026

    It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately and catch the baseball. Watch…

    Read More Pep talk: throwing and catching in the major leagues…Continue

  • Business Development | LinkedIn | Online Tools | Professional Development | social.lawyers

    Upgrading Your LinkedIn Account

    ByJayne Navarre January 16, 2013April 11, 2026

    In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I wanted so badly for it…

    Read More Upgrading Your LinkedIn AccountContinue

  • Business Development | Business of law | Marketing Communications | Opinion

    Layoffs Threaten Law Firm Partners

    ByJayne Navarre January 8, 2013April 11, 2026

    A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? According to the article (as well…

    Read More Layoffs Threaten Law Firm PartnersContinue

  • Ethics | News | Opinion | Social Media

    Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!

    ByJayne Navarre December 11, 2012April 11, 2026

    Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is charged with 2nd degree murder in the shooting of Trayvon Martin…

    Read More Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!Continue

  • Brand Strategy | Business Development | Business of law | CMO | Communications | Law Firm Administration | Social Media

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    ByJayne Navarre October 29, 2012April 11, 2026

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing…

    Read More Prime addresse$, billable hour$ and cross-$elling are DEADContinue

  • Blogging | Client Service | Communications | Marketing Communications

    Real lawyers don’t have to blog, but increasingly their clients do….

    ByJayne Navarre October 15, 2012April 11, 2026

    Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients also have blogs…and dozens of…

    Read More Real lawyers don’t have to blog, but increasingly their clients do….Continue

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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