Online Tools

Your Greatest Challenge on the Social Web.

What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be leading a live discussion at the Legal Marketing Association Annual Conference this week in Denver on how law firms can add strategy to their social web activity. The excitement is really [...]

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Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with Progressive Marketing Blog author, Russell Lawson of Sands Anderson [...]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

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WARNING: New Facebook Privacy Settings Need Your Attention Now!

Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to give you more control.” Truth is they actually made changes that give you less control over the content you share with your [...]

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Searching for a better search? 5 easy steps: search, save time and get targeted results.

You probably rely heavily on the Internet to do business related research. Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise by using targeted search engines and with little effort you can get results that are on point for specific goals. I promise, [...]

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Twitter for Lawyers: Building Business Relationships

Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter. I’d like to introduce you to my new role model, Dan Churchill @netbizdan. Dan is different. He has a pay-it-forward approach to Twitter; it all starts with the “follow.” As you begin to build your network on [...]

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Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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B-to-B Marketing Fundamentals Don't Change (Short)

2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of any related search engine results with relevant “all about me” stuff. Tactics – Social media, social networking, search optimization [vodpod id=Groupvideo.3509953&w=425&h=350&fv=%26rel%3D0%26border%3D0%26] more [...]

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Blog Smarter. Write Media Rich Emails. Try Zemanta

I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and richer, they’ve added integration into Gmail and Yahoo! Mail. If you haven’t yet looked into Zemanta, you might want to look now. [...]

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