Although the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social tools may be inexpensive in dollars but they are time intensive if done correctly.) To conduct training sessions they are frequently using or considering using outside consultants.
Since the ranks of self-anointed social networking experts grows daily and general law firm consultants are picking up on the basics, there are a lot more choices these days of who to hire for the job.
In my travels I have learned several things that I am happy to share and that might help you. Here are 10 things to consider when looking for outside counsel to introduce attorneys to social networking tools.
But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.