From the category archives:

Communications

How Important are Law Firm Business Cards?

Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!

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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet).  So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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Take the Test. Should you network online?

If you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.

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Did I mention that the buyer is changing?

Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50 Fast Companies? Did you look at the photos of some of those CEOs? They’re wearing sneakers. If you want to provide relevant counsel to the company who’s big toe is touching [...]

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Who should WEB 2.0?

I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!

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Advertising is no longer a spectator sport.

Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on either end of the transaction, supplier and consumer, are getting much more comfortable using the Internet to power or receive marketing messages. They use the Internet to find and to get [...]

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Good, no, really great things are happening.

The contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.

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Lateral Moves

If you are a lawyer in the favorable position of moving laterally, this one’s for you.

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Sponsored Conversations – Part II

Economical and a terrific value, sponsored conversations, at least those that are authentic and transparent, are the new answer to your law firm’s recessionary budget.

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Mass Communicators Stare-down with Mass Communications

With transparency and authenticity I think sponsored conversations are an economical and more effective mass communication for law firms. Do you think we’re ready for it?

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