Communications

Generational Differences: Is Social Media Distracting Lawyers?

Is social media distracting lawyers from the real work of developing new clients? A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular emphasis was placed upon evidence that while it may be more “natural” for the young professional to use [...]

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Earth to FACEBOOK…automatically generated fan pages? Are you kidding?

Just as I started to breath easier—Facebook rolled back the ridiculously complicated privacy settings that were causing chaos for those who care—alien generated community pages started showing up. In the tunnel vision of FaceBook… “Community Pages are a new type of Page that enable you to see what people are saying about the things that [...]

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Social Web “consumption, familiarity and use” by in-house lawyers: survey released

As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others [...]

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Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That’s a big deal, I guess. Ben Hallman writes in “Behind the Numbers: A Change at the Top”, (The American Lawyer, April 19,2010) that Baker McKenzie, the largest U.S. based law [...]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

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How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their request to blog. Melanie was a panelist on the break out session, “Success on the Social Web,” at the 17th Annual Marketing Partner Forum, Hildebrandt Institute and West EdCenter. “If you [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Should the managing partner of a law firm publish a blog?

How realistic is it for a law firm managing partner to publish a blog? Maybe a better question to ask is “How would a managing partner’s blog better serve the law firm’s clients, or not?” Too dangerous? Too time consuming? What for? I recently sent out a Tweet and queried my networks seeking examples of [...]

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Blogging for business development vs. market promotion

Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve. I mean, a blog is a serious time commitment, requiring thoughtful planning, posting, and promotion. Setting up a blog because someone told you that it’s a great [...]

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Mining Existing Content for the Social Web

Markerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.

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