Web strategy

Online Organization: My Top 10 (Free) Tools I Can't Live Without
Best Practices, Ideas, Online Tools, Social Networking

Online Organization: My Top 10 (Free) Tools I Can't Live Without

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If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web is getting buried deep in my bookmarks, my status updates are neglected, and I’ve got a five page spreadsheet of logins and passwords (it’s true!).

I know I’m not alone, because each week new services and tools launch promising to provide sanity to all the noise. To some extent I’ve been able to weed out those that are worthwhile and those that fall short. Experimenting takes time.

To save you time, I decided to share a few life savers that I’ve integrated into my online life. They are making my social life a bit more user friendly and hopefully they will help you too.

Get the list of ten tools that I use frequently or recommend. Best of all they’re FREE! Read more….

How to Structure a Social Media Plan
Best Practices, Social Computing, Strategy

How to Structure a Social Media Plan

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Although the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.

What do marketers need from the social Web?

Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.

Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost