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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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Doing a Raindance: The Legal Sales and Service Organization Conference 2010
If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional,…
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Amazon: The Disney of Delivery
Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…





