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Does your law firm need a “social agency?”
As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…
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About social.lawyers: Transforming Business Development – Excerpt From the Book
I’m excited to share with readers of the Virtual Marketing Officer blog a short excerpt about creating an effective profile on LinkedIn taken from…
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The Semantic Web: Fantastic and a bit scary
The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really…
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Generational Differences: Is Social Media Distracting Lawyers?
A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular…
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Online Reputation Management: What JetBlue can teach law firms.
There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…
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JDSupra and LinkedIn: Like Peanut Butter and Chocolate
I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver…
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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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How to Write a Blog Post: content ideas for lawyers who blog.
Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…
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Law Firm Cross-selling: The Art of Listening.
Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
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LinkedIn Tips: Build a Twitter list using your LinkedIn Connections
I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on…
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