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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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How to Write a Blog Post: content ideas for lawyers who blog.
Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…
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Law Firm Cross-selling: The Art of Listening.
Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
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LinkedIn Tips: Build a Twitter list using your LinkedIn Connections
I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and…
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Alternate Fee Agreements Meet Process Improvement
Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had…
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Earth to FACEBOOK…automatically generated fan pages? Are you kidding?
Just as I started to breath easier—Facebook rolled back the ridiculously complicated privacy settings that were causing chaos for those who care—alien generated community…
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Alternative Fee Agreements: The truth beyond the lore.
Thinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…
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Social Web “consumption, familiarity and use” by in-house lawyers: survey released
As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…
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