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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009
Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research…
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Lawyers: Get Your Social Web Strategy On
Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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What is the price for a loyal client?
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…
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Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
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Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
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Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…
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Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…
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VMO Social Computing Checklist- Part III
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about…
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VMO Checklist for Social Online Toolbox – Part II
Risk Management and Social Media are becoming synonymous. Web content upends the traditional form of top-down information dispersal. Maureen O’Neil writes in a February…
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