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Your Greatest Challenge on the Social Web.
What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be…
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Build a Blog – Build a Law Practice: One Lawyer’s Journey
It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…
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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009
Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research…
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Lawyers: Get Your Social Web Strategy On
Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
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Is alternative billing enough to differentiate your law firm in this competitive business market?
by virtualmarketingofficer Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
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Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
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Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…
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Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…
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