My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Strategy
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame
byMy law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
Can a Law Firm Become a Social Business?
byHow are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term…
Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?
byI found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong…
Online Reputation Management: What JetBlue can teach law firms.
byThere are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…
Amazon: The Disney of Delivery
byWhere does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
Lawyers: Get Your Social Web Strategy On
byImage via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
What IS Twitter, really?
byIt’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…