How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts
byWriting well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you…
How-To
How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Seven simple organic SEO tactics for non-technical bloggers
byIf you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough…
10 Tips for Converting Your Presentation Slide Deck for SlideShare
bySlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will…
Six Can’t-Miss Plays to Supercharge Your Online Marketing.
byBy now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two…
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame
byMy law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Essential Ingredients for Your Blog Post
byLaw blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
by2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…