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  • Brand Strategy | Business Development | Business of law | CMO | Communications | Law Firm Administration | Social Media

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    ByJayne Navarre October 29, 2012April 11, 2026

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing…

    Read More Prime addresse$, billable hour$ and cross-$elling are DEADContinue

  • Business Development | CMO | Events | Law firm culture | Sales and Service

    Crack the Code: What The Apple Store can teach law firms about sales and service

    ByJayne Navarre May 21, 2012April 11, 2026

    The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets…

    Read More Crack the Code: What The Apple Store can teach law firms about sales and serviceContinue

  • Business Development | Business of law | Ethics | Facebook | Facebook Friday | Marketing Communications | News | Opinion | Social Media

    Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…

    ByJayne Navarre May 1, 2012April 11, 2026

    If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a Facebook Page. Further, he has taken over the reins of all…

    Read More Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…Continue

  • Business Development | Client Service | CMO | Professional Development | RainDance

    DLA Piper: What’s in the secret sauce? Shhh…Sales…

    ByJayne Navarre April 24, 2012April 11, 2026

    On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at…

    Read More DLA Piper: What’s in the secret sauce? Shhh…Sales…Continue

  • Business Development | CMO | Communications | Marketing Communications | Social Media | social.lawyers

    Update: In-House Counsel Lawyers Social Media Use Grows

    ByJayne Navarre January 30, 2012April 11, 2026

    Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media…

    Read More Update: In-House Counsel Lawyers Social Media Use GrowsContinue

  • Business Development | Communications | Email | Marketing Communications | Online Tools

    info@yourlawfirm.com | Is it working?

    ByJayne Navarre November 18, 2011April 11, 2026

    How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out…

    Read More info@yourlawfirm.com | Is it working?Continue

  • Best Practices | Business Development | Ideas | Social Networking | social.lawyers

    Are You [A] Lawyer Online?

    ByJayne Navarre May 23, 2011April 11, 2026

    David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online.  Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out…

    Read More Are You [A] Lawyer Online?Continue

  • Business Development | LinkedIn | News | Online Tools | Social Web

    Business Development for Lawyers | Low Hanging Fruit

    ByJayne Navarre March 31, 2011April 11, 2026

      A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+…

    Read More Business Development for Lawyers | Low Hanging FruitContinue

  • Business Development | Marketing Communications | Social Media | Social Web | social.lawyers | Web 2.0

    Social Media for Lawyers Examined | Try a little context.

    ByJayne Navarre March 28, 2011April 11, 2026

    Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers,…

    Read More Social Media for Lawyers Examined | Try a little context.Continue

  • Best Practices | Brand Strategy | Business Development | Clients | Law Firm Administration | Law firm culture

    The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    ByJayne Navarre January 18, 2011April 11, 2026

    Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent…

    Read More The Heart and Soul of Your Law Firm | What Vendor Relationships RevealContinue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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