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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • The Social Web Revolution and Law Firm Marketing Professionals

    The Social Web Revolution and Law Firm Marketing Professionals

    March 19, 2010

    Posted by Jayne Navarre on Mar 19, 2010 in Law Firm CMO, Marketing Communications, Social Web, Twitter | No Comments While no longer a…

  • Your Greatest Challenge on the Social Web.

    Your Greatest Challenge on the Social Web.

    March 8, 2010

    What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be…

  • Build a Blog – Build a Law Practice: One Lawyer’s Journey

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    March 3, 2010

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…

  • Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

    Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

    February 23, 2010

    Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research…

  • Lawyers: Get Your Social Web Strategy On

    Lawyers: Get Your Social Web Strategy On

    February 16, 2010

    Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…

  • Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

    Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

    January 25, 2010

    by virtualmarketingofficer Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by…

  • How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

    How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

    January 21, 2010

    by virtualmarketingofficer “What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before…

  • How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    January 17, 2010

    by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12…

  • Stay Tuned…Marketing Partners Forum (#MPF)

    Stay Tuned…Marketing Partners Forum (#MPF)

    January 13, 2010

    by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the…

  • It’s a BRAND new year: The Anatomy of a Law Firm Brand

    It’s a BRAND new year: The Anatomy of a Law Firm Brand

    January 11, 2010

    by virtualmarketingofficer There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand…

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