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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and…
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Alternate Fee Agreements Meet Process Improvement
Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had…
