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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Online Reputation Management: What JetBlue can teach law firms.

    Online Reputation Management: What JetBlue can teach law firms.

    August 14, 2010

    There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…

  • JDSupra and LinkedIn: Like Peanut Butter and Chocolate

    JDSupra and LinkedIn: Like Peanut Butter and Chocolate

    July 23, 2010

    I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver…

  • New Spice Guy | Study Like a Scholar, Scholar

    New Spice Guy | Study Like a Scholar, Scholar

    July 20, 2010

    The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…

  • How to Write a Blog Post: content ideas for lawyers who blog.

    How to Write a Blog Post: content ideas for lawyers who blog.

    July 15, 2010

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…

  • Law Firm Cross-selling: The Art of Listening.

    Law Firm Cross-selling: The Art of Listening.

    July 6, 2010

    Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…

  • LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    July 1, 2010

    I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on…

  • Can a Law Firm Truly Differentiate?

    Can a Law Firm Truly Differentiate?

    June 23, 2010

    Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…

  • What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos

    What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos

    June 18, 2010

    In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and…

  • Alternate Fee Agreements Meet Process Improvement

    Alternate Fee Agreements Meet Process Improvement

    June 5, 2010

    Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had…

  • Earth to FACEBOOK…automatically generated fan pages? Are you kidding?

    Earth to FACEBOOK…automatically generated fan pages? Are you kidding?

    June 1, 2010

    Just as I started to breath easier—Facebook rolled back the ridiculously complicated privacy settings that were causing chaos for those who care—alien generated community…

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