There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog post by Mike Cernovich at the blog Crime & Federalism who believes the legal blogsphere has gone to pot.
Cover your ears and guard your hearts, my marketing friends, because Cernovich sums it up by blaming YOU!
He says:
“The modern legal blogosphere sucks because it’s been overrun by legal marketers, and because people who might be able to engage in actually-interesting conversations are too busy sucking up to their e-friends and e-colleagues.”
Mike Cernovich seems to think that the legal blogsphere has gone to pot. No, he’s not suggesting that legal bloggers want to legalize marijuana to solve the California deficit, rather, blogging going to pot is being “overrun by shallow marketing and exclusive cliques.”
Curiously, Ambrogi thinks he makes some good points, so you might want to link over there and ponder his thoughts and contribute to the conversation.
Cernovich’s post, according to Ambrogi, feeds off of the perspective of 11D, which offers an unflattering assessment of legal bloggers who, “have undermined the blogosphere and that both bloggers and readers are burned out.”
I admit that a recent browse through of Alltop’s Legal Category did turn up some pretty marginal, watered-down, self-serving and even lame stuff, yet, I’m not ready to concede the value of the blogsphere, both legal and otherwise.
It’s easy to dismiss the blogs that are blatantly pitching to the marketplace, so that’s a non-issue in my opinion. Read more…
Read the full article →
Although the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Read the full article →
Subscribe by RSS
