My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Marketing strategy
“Content is where the real money will be made” ~ Bill Gates (1996)
by“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
Understanding marketing, business development and client development | Circus Style…
byWhat’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…
Prime addresse$, billable hour$ and cross-$elling are DEAD
byThe Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
You survived the recession, but your [law] blog is in foreclosure.
byThere’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Inspiration for a New Year | Bringing great projects to life
byThere are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early…
Can a Law Firm Truly Differentiate?
byWhat are you doing to differentiate your law firm in a highly competitive market? Differentiation is the process of distinguishing products or services to…
Lawyers: Get Your Social Web Strategy On
byImage via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
by“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their…