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Liablity in Social Media
by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include:…
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LinkedIn is the Greatest Directory Ever
by virtualmarketingofficer Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However,…
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Should the managing partner of a law firm publish a blog?
by virtualmarketingofficer How realistic is it for a law firm managing partner to publish a blog? Maybe a better question to ask is “How…
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Making a Sticky Social Media Policy
by virtualmarketingofficer Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone…
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Client Ads on Law Firm Web Sites? Hmmm.
by virtualmarketingofficer I just dropped an idea bomb over on the Legal Marketing Association’s peer-to-peer social network, LMA Connect; it’s a members only community…
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Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…
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Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…
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What is the price for a loyal client?
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…
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