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“Content is where the real money will be made” ~ Bill Gates (1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
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Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…
If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a…
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Social Media Placement | Publishing vs. Networking
I am often asked the question, what social media sites work best for lawyers? My response: the choice is really quite simple—there are only…
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Social Web “consumption, familiarity and use” by in-house lawyers: survey released
As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…
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Too Busy For Marketing? Tap Into Your Social Web Communities.
Who has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the…
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Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
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Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…
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VMO Social Computing Checklist- Part III
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about…
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Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…
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VMO Checklist for Social Online Toolbox – Part II
Risk Management and Social Media are becoming synonymous. Web content upends the traditional form of top-down information dispersal. Maureen O’Neil writes in a February…
Tag: Content Strategy
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