How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Checklists
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
Blogs Are Social Media. (Law) Bloggers Should Be More Social.
byOkay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…
Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?
byMost social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly…
I’m Too Busy for Social Media | 10 Tips
byIf you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to…
Tech Lexicon: Most confusing terms of the decade
byAnd now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty…
Update: In-House Counsel Lawyers Social Media Use Grows
byGreentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…
Business Development for Lawyers | Low Hanging Fruit
byWhere else on Earth would you find… A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the…
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
byToday a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…
Tips on Finding “Tips” and other Tips for Using “Google Alerts”
byDo you use Google Alerts? They’re great, aren’t they? (If you don’t, go get a Google Account and start right now. There is a…