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Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
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Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
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Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…
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Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…
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VMO Social Computing Checklist- Part III
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about…
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VMO Checklist for Social Online Toolbox – Part II
Risk Management and Social Media are becoming synonymous. Web content upends the traditional form of top-down information dispersal. Maureen O’Neil writes in a February…
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The VMO Checklist. 25 Practical Moves for Social Computing.
This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in…
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How to Manage Social Computing In Your Law Firm
There are thousands of applications and software tools that leverage the Internet. Social tools are just one variety. Generally, law firms have adopted tools…
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The Internet Has Changed Everything
Few things in life are certain. However, I can think of one. What is for certain –a new medium has entered into our lives…
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How Important Are Referrals?
I can tell you that invariably, when firms do a client audit they will find that over 80% (many times higher depending on the…
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