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Client Ads on Law Firm Web Sites? Hmmm.
by virtualmarketingofficer I just dropped an idea bomb over on the Legal Marketing Association’s peer-to-peer social network, LMA Connect; it’s a members only community…
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Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
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Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…
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Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…
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What is the price for a loyal client?
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…
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Do Blogs Offer Value? Or, R They Just Marketing Messages?
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece…
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Social Networking- Successful Training for Lawyers
by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new…
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Did I mention that the buyer is changing?
by virtualmarketingofficer Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the…
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Who should WEB 2.0?
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone…
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What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More…
Tag: Arianna Huffington
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