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B-to-B Marketing Fundamentals Don’t Change (Short)
by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords…
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Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…
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How to Structure a Social Media Plan
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting…
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Social Networking- Successful Training for Lawyers
by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new…
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Lawyers on the Ledge
by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I…
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Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my…
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Will law firms turn to social media in hard times?
by virtualmarketingofficer Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage…
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The Disconnect Between Approved Budgets and Spent Dollars
by virtualmarketingofficer A recent conversation with a colleague brought up an issue that really bothers me. There is a huge “disconnect” between the marketing…
Category: Strategy
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