Law firm social media is a waste of time, and here’s why.
byLaw firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was…
Law Firm CMO
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame
byMy law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
by2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
Prime addresse$, billable hour$ and cross-$elling are DEAD
byThe Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
byLast week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Why law firms fail to hit the proverbial Social Media Ball out of the park.
byA blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…