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Did I mention that the buyer is changing?
by virtualmarketingofficer Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the…
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Who should WEB 2.0?
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone…
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Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
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20 things law firms need to have in their social media guidelines.
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience.…
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What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More…
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Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my…
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Will law firms turn to social media in hard times?
by virtualmarketingofficer Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage…
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The Disconnect Between Approved Budgets and Spent Dollars
by virtualmarketingofficer A recent conversation with a colleague brought up an issue that really bothers me. There is a huge “disconnect” between the marketing…
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Lateral Moves
by virtualmarketingofficer If you are a lawyer in the favorable position of moving laterally, this one’s for you. Go for it! Thinking outside the…
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Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
Author: Jayne Navarre
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