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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Sustainable-and valuable-social media strategy. Part II

    August 7, 2009

    by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…

  • Sustainable—and valuable—social media strategy. PART I

    August 4, 2009

    Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…

  • Principles of the Social Web – Let them guide you.

    July 27, 2009

    by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…

  • Strategic Marketing in Five Easy Leaps.

    July 22, 2009

    by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…

  • What is the price for a loyal client?

    July 16, 2009

    by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…

  • Do Blogs Offer Value? Or, R They Just Marketing Messages?

    July 10, 2009

    by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece…

  • Online Organization: My Top 10 (Free) Tools I Can’t Live Without

    July 7, 2009

    by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy,  the good…

  • How to Structure a Social Media Plan

    June 30, 2009

    by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting…

  • Technology Blows Winds of Change

    June 19, 2009

    by virtualmarketingofficer Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change? by The New…

  • Facebook Friday – Law Firm Fan Pages

    June 19, 2009

    by virtualmarketingofficer I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, this post will address: Should…

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