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Author: Jayne Navarre

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Do What Pleases You: The Ultimate Marketing Plan (Process)

    Do What Pleases You: The Ultimate Marketing Plan (Process)

    January 6, 2010

    by virtualmarketingofficer It’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and…

  • What IS Twitter, really?

    What IS Twitter, really?

    December 15, 2009

    by virtualmarketingofficer It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition…

  • WARNING: New Facebook Privacy Settings Need Your Attention Now!

    WARNING: New Facebook Privacy Settings Need Your Attention Now!

    December 14, 2009

    by virtualmarketingofficer Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass…

  • Pictures worth a thousand words. Presentation Ideas.

    Pictures worth a thousand words. Presentation Ideas.

    December 1, 2009

    by virtualmarketingofficer I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete…

  • Social Touchpoints for Your 2010 Marketing Plans

    Social Touchpoints for Your 2010 Marketing Plans

    November 23, 2009

    by virtualmarketingofficer Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business…

  • Is Social Networking right for me?

    Is Social Networking right for me?

    November 16, 2009

    by virtualmarketingofficer I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by…

  • Searching for a better search? 5 easy steps: search, save time and get targeted results.

    Searching for a better search? 5 easy steps: search, save time and get targeted results.

    November 9, 2009

    by virtualmarketingofficer You probably rely heavily on the Internet to do business related research.  Did you know that all searches are not created equal?…

  • LinkedIn or Linked out? Making LinkedIn connections private.

    LinkedIn or Linked out? Making LinkedIn connections private.

    November 3, 2009

    by virtualmarketingofficer Cover via Amazon A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law…

  • Is alternative billing enough to differentiate your law firm in this competitive business market?

    Is alternative billing enough to differentiate your law firm in this competitive business market?

    October 26, 2009

    by virtualmarketingofficer Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go…

  • Twitter for Lawyers: Building Business Relationships

    Twitter for Lawyers: Building Business Relationships

    October 13, 2009

    by virtualmarketingofficer Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter.  I’d like to introduce…

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