Social Computing

Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time. As [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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Blog Smarter. Write Media Rich Emails. Try Zemanta

I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and richer, they’ve added integration into Gmail and Yahoo! Mail. If you haven’t yet looked into Zemanta, you might want to look now. [...]

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FACEBOOK: FOR BUSINESS

Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re a lawyer, an accountant, or a sales person and someone in your organization decides that you are no longer allowed to be [...]

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LinkedIn is the Greatest Directory Ever

Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However, it’s even more fascinating when you realize that it is one of the most powerful, mega directory databases at your disposal; even surpasses Google and Yahoo! in several ways. In a 2008 interview [...]

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Fast Facts. Rising Tide. Social Media.

Great storytelling from Erik Qualman. [youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8] I haven’t read it yet, but he has a new book “Socialnomics” How social media transforms the way we live and do business Happy Friday.

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Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help [...]

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Sustainable—and valuable—social media strategy. PART I

Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many professional services marketers are looking at social Web tools as a means to that end. However, it’s easy to make the mistake of focusing on the tools instead of your goals. [...]

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